St. Louis (May 14, 2020) — For the as many as 1 in 5 adults globally who are affected by cat allergen sensitivities, the daily effort to manage cat allergens and coexist with the cats they love can be a struggle. From excessive cleaning around the house to spending less time with the cat, there are no easy choices. Despite these daily struggles, cat owners are willing to do whatever it takes to keep their cats, going as far as ignoring doctor’s orders. If told by their doctor to give up their cat to help manage cat allergens, 84 percent of cat owners would dismiss the advice. Twenty percent even said they would keep the cat and get a new doctor, showing the need for better management methods. These statistics are from a new survey of 2,000 U.S. cat owners from Purina Pro Plan, a leader in pet nutrition, in partnership with the Human Animal Bond Research Institute (HABRI), which sought to understand the impact of cat allergens on cat-owning households.
The survey confirmed that the bond that owners share with their cats is strong – a universal truth for all cat owners regardless of cat allergen sensitivities. Ninety percent of cat owners feel their cats are members of the family, and three in four owners say their relationship with their cat is important to and a core part of their health and well-being. But it’s not always easy for those with cat allergen sensitivities; 37 percent say they’ve had to change their lifestyle to accommodate their cat, significantly higher than those without sensitivities (22 percent).
In an effort to help, Purina Pro Plan has introduced Pro Plan LiveClear, the first and only cat food that reduces the allergens in cat hair and dander. Backed by more than a decade of research, Pro Plan LiveClear is shown to safely and effectively reduce allergens in cat hair and dander in as little as three weeks of daily feeding. The key ingredient is a specific protein sourced from eggs. When cats eat LiveClear, the protein binds to the major cat allergen, Fel d 1, and safely neutralizes it in the cat’s mouth. By reducing active Fel d 1 in the cat’s saliva, it reduces the allergen that is transferred to the cat’s hair and dander when they groom, ultimately reducing the allergen in the environment. 
“Cat owning households are trying a variety of ways to manage cat allergens – but ultimately 62 percent say their current methods are only somewhat effective or not effective at all,” said Dr. Kurt Venator, DVM, PhD, Chief Veterinary Officer at Purina. “Pro Plan LiveClear offers a revolutionary new approach to managing cat allergens, with the power to help cat owners be closer to the cats they love.”
The Impact of Managing Cat Allergens
Managing cat-allergens isn’t just a challenge for owners – cats feel the effects as well. Eighteen percent of cat owners have relinquished a cat at some point in the past, with cat allergen sensitivities cited as the top reason why (32 percent). Other methods of managing allergens that impact the cat include restricting the cat to/from specific places in the home (17 percent), making the bedroom a cat-free zone (12 percent), reducing the time spent with the cat (10 percent) or moving their cat away from them (9 percent).
Personal relationships may also be impacted. About one-fourth of households with cat allergen sensitivities say their personal relationships have been strained due to cat allergens. In addition:
- 13 percent have had to choose between their cat and a personal relationship.
- 12 percent have considered not living with a partner due to someone’s cat allergen sensitivities.
- 11 percent have had to end a relationship/friendship due to the strain of cat allergen sensitivities.
“Reducing the impact of cat allergens can significantly strengthen the human-animal bond, as well as human relationships,” said Steven Feldman, executive director of the Human Animal Bond Research Institute. “Changing how owners interact with their cats will keep more cat families together.”
Pro Plan LiveClear Available Now
Pro Plan LiveClear is a 100-percent complete and balanced dry cat food with outstanding taste and nutrition designed for daily feeding. It is now available in the U.S. at Chewy, PetSmart, Petco, Pet Supplies Plus and other pet specialty retailers in three formulas – Adult Chicken & Rice, Adult Salmon & Rice, and Adult Sensitive Skin & Stomach Turkey & Oat Meal.
Additionally, after a rigorous evaluation process, Purina Pro Plan LiveClear recently earned the prestigious Good Housekeeping Seal, a trusted and highly regarded emblem for millions of consumers. The emblem signifies the product has been evaluated and approved for Seal use by the scientists and engineers at the Good Housekeeping Institute.
For more information, visit www.proplanliveclear.com.
Satyaraj, E., Gardner, C., Filipi, I., Cramer, K., & Sherrill, S. (2019). Reduction of active Fel d1 from cats using an antiFel d1 egg IgY antibody. Immunity, inflammation and disease, 7(2), 68–73. doi:10.1002/iid3.24
Satyaraj, E., Li, Q., Sun, P. & Sherrill, S. (2019). Anti-Fel d 1 immunoglobulin Y antibody-containing egg ingredient lowers allergen levels in cat saliva. Journal of Feline Medicine and Surgery, 21(10), 875-881. doi: 10.1177/1098612X19861218
About Purina Pro Plan
Purina Pro Plan is a leader in the advanced nutrition category, with more than 70 formulas in dry and wet pet food to help meet a variety of needs. Its science is backed by 500 Purina scientists globally, including nutritionists, veterinarians and behaviorists, who continuously rethink what nutrition can do. For more information, visit www. proplan.com or follow @ProPlan on Twitter, Instagram, or Facebook. The brand is manufactured by Nestlé Purina PetCare, which promotes responsible pet care, community involvement, and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health, and wellness.
HABRI is a not-for-profit organization that maintains the world’s largest online library of human-animal bond research and information; funds innovative research projects to scientifically document the health benefits of companion animals; and informs the public about human-animal bond research and the beneficial role of companion animals in society. For more information, please visit www.habri.org.
About Good Housekeeping
Celebrating 135 years, Good Housekeeping (GoodHousekeeping.com) is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company. Follow Good Housekeeping on Facebook, Instagram, Twitter, and on Pinterest
More Press Releases
Newly Published Study Shows Young Children with Pet Dogs Fare Better Than Those Without
Results of a just-published study led by researchers at The University of Western Australia and Telethon Kids Institute and funded by the Human Animal Bond Research Institute (HABRI) demonstrate that young children from dog-owning households are less likely to experience difficulties with their emotions and social interactions compared to children in households without a pet dog. The study was published in the journal Pediatric Research. “Our research found that having a family dog in the household was positively associated with young children’s social-emotional development,” said Dr. Hayley Christian, Associate Professor at The University of Western Australia and Telethon Kids Institute and Principal Investigator of the study. “Our research also supports spending time walking and playing with the dog for added benefits, and we hope these results will help parents, children and pets remain active at home during this time of physical distancing.” “Findings of this study demonstrate that, starting from a young age, the human-animal bond can play an important role in a child’s social and emotional development,” said Steven Feldman, Executive Director of HABRI. “HABRI is proud to support this important research, which will encourage more families to consider the benefits of dog ownership and more dog-owning families to spend quality time with their beloved pets.” The team of researchers at The University of Western Australia and Telethon Kids Institute, led by Dr. Christian, collected survey data from 1,646 households, taking into account children’s age, biological sex, sleep habits, screen time and parents’ education levels. Findings indicate that dog ownership is associated with improvements in wellbeing and social-emotional development in children. Specifically, in comparison to children in non-dog-owning households, children from dog-owning households were 23 percent less likely to have difficulties with their emotions and social interactions...
New Scientific Results: Asking Patients About Pets Enhances Patient Communication and Care
The Human Animal Bond Research Institute (HABRI), The University of Toronto, Markham Stouffville Hospital, and the Western College of Veterinary Medicine at the University of Saskatchewan announced the publication of a study exploring whether Primary Healthcare Professionals asking their patients about the pets in the family would positively impact communication to gather clinically relevant information and improve patient care. “Results of our survey show that asking about pets in the family is an easy and effective way to build trust with a patient, strengthening the patient-provider therapeutic alliance,” said Kate Hodgson, DVM, MHSc, CCMEP, Faculty of Medicine, University of Toronto. “When healthcare providers learn about the pets in patients’ lives, they are also developing an understanding about specific aspects of their patients’ environment and social history that can improve the delivery of healthcare.” “Having an exam-room conversation about companion animals helps healthcare providers learn important information about patients’ lifestyle and home life which can positively influence the way they evaluate and treat their patients,” said Alan Monavvari, MD, Chief of Family Medicine, MHSc, CCFP, CHE, CPHQ, at Markham Stouffville Hospital. Dr. Hodgson and Dr. Monavvari, along with co-authors Marcia Darling, BSc and Dr. Douglas Freeman, DVM, PhD, DipACT, analyzed results of a baseline and follow-up survey of 225 healthcare professionals asking about prevalence of patients living with pets, the health impact of pets, and influences on patient communication. Results revealed that patients are more open to talking to their healthcare providers about their pets, revealing clinically relevant information about how they live. Baseline and final surveys measured awareness of pets in patients’ families, assessment of determinants of health, impact on rapport with patients, and patient care. A sign test assessed difference in scores using repeated-measures...
Email Reminder + Dog = Increased Physical Activity
The Human Animal Bond Research Initiative (HABRI) Foundation today announced the results of a study exploring the effects of an email mediated intervention to increase walking in dog owners and non-dog owners, conducted by researchers at Purdue University and published in the journal Clinical Nursing Research. Findings of the study showed that a simple email intervention sharing the importance of walking and the positive impact of walking on a dog’s health were effective tools to promote walking. These interventions caused participants to increase and maintain dog walking over a 12-month period. Email intervention for non-dog owners also increased weekly minutes of walking compared with baseline measures and control groups, however dog owners accumulated significantly more walking minutes per week than non-dog owners. “Walking is an easy, accessible way to increase physical activity, which is important for the health of people and their pets,” said the principal investigator on the study, Elizabeth A. Richards, PhD, RN, CHES, of Purdue University. “Because an email reminder is so simple, these findings should be easy to replicate, encouraging dog owners and non-dog owners alike to lead more physically active lifestyles.” Participants assigned to the intervention group received a twice-weekly email message for the first four weeks of the intervention followed by weekly email messages for the next eight weeks. The emails attempted to influence confidence through a variety of mechanisms which the investigators hypothesized would directly influence dog walking for dog owners and walking for non-dog owners. Previous studies have supported that dog owners who walk their dogs are motivated to do so because of dog-related support for walking. A number of dog-owner participants in this study anecdotally reported that their ability to maintain behavior change in physical activity was in part due to the dog expecting a walk and conditioning the owner to comply. “With...