St. Louis (May 14, 2020) — For the as many as 1 in 5 adults globally who are affected by cat allergen sensitivities, the daily effort to manage cat allergens and coexist with the cats they love can be a struggle. From excessive cleaning around the house to spending less time with the cat, there are no easy choices. Despite these daily struggles, cat owners are willing to do whatever it takes to keep their cats, going as far as ignoring doctor’s orders. If told by their doctor to give up their cat to help manage cat allergens, 84 percent of cat owners would dismiss the advice. Twenty percent even said they would keep the cat and get a new doctor, showing the need for better management methods. These statistics are from a new survey of 2,000 U.S. cat owners from Purina Pro Plan, a leader in pet nutrition, in partnership with the Human Animal Bond Research Institute (HABRI), which sought to understand the impact of cat allergens on cat-owning households.
The survey confirmed that the bond that owners share with their cats is strong – a universal truth for all cat owners regardless of cat allergen sensitivities. Ninety percent of cat owners feel their cats are members of the family, and three in four owners say their relationship with their cat is important to and a core part of their health and well-being. But it’s not always easy for those with cat allergen sensitivities; 37 percent say they’ve had to change their lifestyle to accommodate their cat, significantly higher than those without sensitivities (22 percent).
In an effort to help, Purina Pro Plan has introduced Pro Plan LiveClear, the first and only cat food that reduces the allergens in cat hair and dander. Backed by more than a decade of research, Pro Plan LiveClear is shown to safely and effectively reduce allergens in cat hair and dander in as little as three weeks of daily feeding. The key ingredient is a specific protein sourced from eggs. When cats eat LiveClear, the protein binds to the major cat allergen, Fel d 1, and safely neutralizes it in the cat’s mouth. By reducing active Fel d 1 in the cat’s saliva, it reduces the allergen that is transferred to the cat’s hair and dander when they groom, ultimately reducing the allergen in the environment. 
“Cat owning households are trying a variety of ways to manage cat allergens – but ultimately 62 percent say their current methods are only somewhat effective or not effective at all,” said Dr. Kurt Venator, DVM, PhD, Chief Veterinary Officer at Purina. “Pro Plan LiveClear offers a revolutionary new approach to managing cat allergens, with the power to help cat owners be closer to the cats they love.”
The Impact of Managing Cat Allergens
Managing cat-allergens isn’t just a challenge for owners – cats feel the effects as well. Eighteen percent of cat owners have relinquished a cat at some point in the past, with cat allergen sensitivities cited as the top reason why (32 percent). Other methods of managing allergens that impact the cat include restricting the cat to/from specific places in the home (17 percent), making the bedroom a cat-free zone (12 percent), reducing the time spent with the cat (10 percent) or moving their cat away from them (9 percent).
Personal relationships may also be impacted. About one-fourth of households with cat allergen sensitivities say their personal relationships have been strained due to cat allergens. In addition:
- 13 percent have had to choose between their cat and a personal relationship.
- 12 percent have considered not living with a partner due to someone’s cat allergen sensitivities.
- 11 percent have had to end a relationship/friendship due to the strain of cat allergen sensitivities.
“Reducing the impact of cat allergens can significantly strengthen the human-animal bond, as well as human relationships,” said Steven Feldman, executive director of the Human Animal Bond Research Institute. “Changing how owners interact with their cats will keep more cat families together.”
Pro Plan LiveClear Available Now
Pro Plan LiveClear is a 100-percent complete and balanced dry cat food with outstanding taste and nutrition designed for daily feeding. It is now available in the U.S. at Chewy, PetSmart, Petco, Pet Supplies Plus and other pet specialty retailers in three formulas – Adult Chicken & Rice, Adult Salmon & Rice, and Adult Sensitive Skin & Stomach Turkey & Oat Meal.
Additionally, after a rigorous evaluation process, Purina Pro Plan LiveClear recently earned the prestigious Good Housekeeping Seal, a trusted and highly regarded emblem for millions of consumers. The emblem signifies the product has been evaluated and approved for Seal use by the scientists and engineers at the Good Housekeeping Institute.
For more information, visit www.proplanliveclear.com.
Satyaraj, E., Gardner, C., Filipi, I., Cramer, K., & Sherrill, S. (2019). Reduction of active Fel d1 from cats using an antiFel d1 egg IgY antibody. Immunity, inflammation and disease, 7(2), 68–73. doi:10.1002/iid3.24
Satyaraj, E., Li, Q., Sun, P. & Sherrill, S. (2019). Anti-Fel d 1 immunoglobulin Y antibody-containing egg ingredient lowers allergen levels in cat saliva. Journal of Feline Medicine and Surgery, 21(10), 875-881. doi: 10.1177/1098612X19861218
About Purina Pro Plan
Purina Pro Plan is a leader in the advanced nutrition category, with more than 70 formulas in dry and wet pet food to help meet a variety of needs. Its science is backed by 500 Purina scientists globally, including nutritionists, veterinarians and behaviorists, who continuously rethink what nutrition can do. For more information, visit www. proplan.com or follow @ProPlan on Twitter, Instagram, or Facebook. The brand is manufactured by Nestlé Purina PetCare, which promotes responsible pet care, community involvement, and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health, and wellness.
HABRI is a not-for-profit organization that maintains the world’s largest online library of human-animal bond research and information; funds innovative research projects to scientifically document the health benefits of companion animals; and informs the public about human-animal bond research and the beneficial role of companion animals in society. For more information, please visit www.habri.org.
About Good Housekeeping
Celebrating 135 years, Good Housekeeping (GoodHousekeeping.com) is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company. Follow Good Housekeeping on Facebook, Instagram, Twitter, and on Pinterest
More Press Releases
New Scientific Results: Asking Patients About Pets Enhances Patient Communication and Care
The Human Animal Bond Research Institute (HABRI), The University of Toronto, Markham Stouffville Hospital, and the Western College of Veterinary Medicine at the University of Saskatchewan announced the publication of a study exploring whether Primary Healthcare Professionals asking their patients about the pets in the family would positively impact communication to gather clinically relevant information and improve patient care. “Results of our survey show that asking about pets in the family is an easy and effective way to build trust with a patient, strengthening the patient-provider therapeutic alliance,” said Kate Hodgson, DVM, MHSc, CCMEP, Faculty of Medicine, University of Toronto. “When healthcare providers learn about the pets in patients’ lives, they are also developing an understanding about specific aspects of their patients’ environment and social history that can improve the delivery of healthcare.” “Having an exam-room conversation about companion animals helps healthcare providers learn important information about patients’ lifestyle and home life which can positively influence the way they evaluate and treat their patients,” said Alan Monavvari, MD, Chief of Family Medicine, MHSc, CCFP, CHE, CPHQ, at Markham Stouffville Hospital. Dr. Hodgson and Dr. Monavvari, along with co-authors Marcia Darling, BSc and Dr. Douglas Freeman, DVM, PhD, DipACT, analyzed results of a baseline and follow-up survey of 225 healthcare professionals asking about prevalence of patients living with pets, the health impact of pets, and influences on patient communication. Results revealed that patients are more open to talking to their healthcare providers about their pets, revealing clinically relevant information about how they live. Baseline and final surveys measured awareness of pets in patients’ families, assessment of determinants of health, impact on rapport with patients, and patient care. A sign test assessed difference in scores using repeated-measures...
Pet Partners Commits $100K to Support Therapy Animal Research
The Human Animal Bond Research Institute (HABRI) announced today that Pet Partners, the nation’s leading organization in animal assisted interventions, will donate $100,000 to fund research on the health, education, and wellness outcomes of therapy animals, for both the people and animals involved. This announcement is a supplement to HABRI’s 2019 Request for Proposals, open now through February 7, 2019. “Pet Partners recognizes the importance of developing scientific findings that further demonstrate the benefits to health and well-being associated with the human-animal bond,” said Annie Peters, President and CEO of Pet Partners. “Together, Pet Partners and HABRI will expand our knowledge, allowing more people to experience the benefits of high-quality therapy animal programs.” In order to be eligible for this funding, investigators must incorporate registered Pet Partners volunteer therapy animal teams into their proposed research. As part of the organization’s registration process, all Pet Partners therapy animal teams must meet high standards in the areas of patient and public safety and outstanding animal welfare. “Pet Partners programs are the gold standard for animal-assisted interventions, which will lend themselves to greater consistency and accuracy for research purposes,” said Steven Feldman, HABRI Executive Director. “We are grateful to Pet Partners for their leadership, generosity, and commitment to high standards.” In addition to funding provided by Pet Partners, researchers can apply for other HABRI grants to investigate the health and wellness outcomes of pet ownership and animal-assisted activity. Proposals should have a strong theoretical framework and take an innovative approach to assess the effect of companion animals on humans within the categories of child health and development, healthy aging and mental and physical wellness. For more information on HABRI funding opportunities and the award application process, please visit...
American Veterinary Distributors Association Supports Human-Animal Bond Research and Education
The Human Animal Bond Research Initiative (HABRI) Foundation today announced that the American Veterinary Distributors Association (AVDA) has made a $5,000 donation to help gather, fund and share scientific research that demonstrates the human health benefits of pet ownership. “The industry leading companies that form the AVDA understand the importance of the human-animal bond and how it enhances both human and animal health,” said HABRI Executive Director Steven Feldman. “The veterinary community plays a key role in the health of our communities and AVDA’s support will help deliver that message.” “AVDA is proud to join the Human Animal Bond Research Initiative effort,” said AVDA Executive Director Jackie King. “By supporting research and education on the benefits of the human-animal bond, AVDA can help bring the health benefits of pets to more people and more families.” The HABRI Foundation maintains the world’s largest online library of human-animal bond research and information; funds innovative research projects to scientifically document the health benefits of pets and other animals; informs the public about human-animal bond research; and advocates for public policies that support the beneficial role of pets in society. Founded more than 35 years ago to enhance the distributor’s position in the animal health distribution channel, AVDA is committed to the success of its members by providing networking, education, and business tools to strengthen the vital link between distributors, suppliers and veterinarians. For more information on the AVDA, visit www.avda.net. Founded by The American Pet Products Association (APPA), Petco Animal Supplies Inc., and Zoetis, the HABRI Foundation serves as a rallying point for a broad coalition of companies, organizations, and individuals who believe that our relationship with pets and animals makes the world a better place by significantly improving human health and quality of life. For more information on...