New Survey Shows Cat Owners with Cat Allergen Sensitivities Go to Extraordinary Lengths to Manage Cat Allergens | HABRI

New Survey Shows Cat Owners with Cat Allergen Sensitivities Go to Extraordinary Lengths to Manage Cat Allergens

Purina Pro Plan LiveClear, the First and Only Allergen-Reducing Cat Food, Now Available to Help Nurture the Human-Cat Bond

St. Louis (May 14, 2020) — For the as many as 1 in 5 adults globally who are affected by cat allergen sensitivities, the daily effort to manage cat allergens and coexist with the cats they love can be a struggle. From excessive cleaning around the house to spending less time with the cat, there are no easy choices. Despite these daily struggles, cat owners are willing to do whatever it takes to keep their cats, going as far as ignoring doctor’s orders. If told by their doctor to give up their cat to help manage cat allergens, 84 percent of cat owners would dismiss the advice. Twenty percent even said they would keep the cat and get a new doctor, showing the need for better management methods. These statistics are from a new survey[1] of 2,000 U.S. cat owners from Purina Pro Plan, a leader in pet nutrition, in partnership with the Human Animal Bond Research Institute (HABRI), which sought to understand the impact of cat allergens on cat-owning households.

The survey confirmed that the bond that owners share with their cats is strong – a universal truth for all cat owners regardless of cat allergen sensitivities. Ninety percent of cat owners feel their cats are members of the family, and three in four owners say their relationship with their cat is important to and a core part of their health and well-being. But it’s not always easy for those with cat allergen sensitivities; 37 percent say they’ve had to change their lifestyle to accommodate their cat, significantly higher than those without sensitivities (22 percent).

In an effort to help, Purina Pro Plan has introduced Pro Plan LiveClear, the first and only cat food that reduces the allergens in cat hair and dander. Backed by more than a decade of research, Pro Plan LiveClear is shown to safely and effectively reduce allergens in cat hair and dander in as little as three weeks of daily feeding. The key ingredient is a specific protein sourced from eggs. When cats eat LiveClear, the protein binds to the major cat allergen, Fel d 1, and safely neutralizes it in the cat’s mouth. By reducing active Fel d 1 in the cat’s saliva, it reduces the allergen that is transferred to the cat’s hair and dander when they groom, ultimately reducing the allergen in the environment. [2][3]

“Cat owning households are trying a variety of ways to manage cat allergens – but ultimately 62 percent say their current methods are only somewhat effective or not effective at all,” said Dr. Kurt Venator, DVM, PhD, Chief Veterinary Officer at Purina. “Pro Plan LiveClear offers a revolutionary new approach to managing cat allergens, with the power to help cat owners be closer to the cats they love.”

The Impact of Managing Cat Allergens

Managing cat-allergens isn’t just a challenge for owners – cats feel the effects as well. Eighteen percent of cat owners have relinquished a cat at some point in the past, with cat allergen sensitivities cited as the top reason why (32 percent). Other methods of managing allergens that impact the cat include restricting the cat to/from specific places in the home (17 percent), making the bedroom a cat-free zone (12 percent), reducing the time spent with the cat (10 percent) or moving their cat away from them (9 percent).

Personal relationships may also be impacted. About one-fourth of households with cat allergen sensitivities say their personal relationships have been strained due to cat allergens. In addition:

  • 13 percent have had to choose between their cat and a personal relationship.
  • 12 percent have considered not living with a partner due to someone’s cat allergen sensitivities.
  • 11 percent have had to end a relationship/friendship due to the strain of cat allergen sensitivities.

“Reducing the impact of cat allergens can significantly strengthen the human-animal bond, as well as human relationships,” said Steven Feldman, executive director of the Human Animal Bond Research Institute. “Changing how owners interact with their cats will keep more cat families together.”

Pro Plan LiveClear Available Now

Pro Plan LiveClear is a 100-percent complete and balanced dry cat food with outstanding taste and nutrition designed for daily feeding. It is now available in the U.S. at Chewy, PetSmart, Petco, Pet Supplies Plus and other pet specialty retailers in three formulas – Adult Chicken & Rice, Adult Salmon & Rice, and Adult Sensitive Skin & Stomach Turkey & Oat Meal.

Additionally, after a rigorous evaluation process, Purina Pro Plan LiveClear recently earned the prestigious Good Housekeeping Seal, a trusted and highly regarded emblem for millions of consumers. The emblem signifies the product has been evaluated and approved for Seal use by the scientists and engineers at the Good Housekeeping Institute.

For more information, visit www.proplanliveclear.com.

1.

Human Animal Bond Research Institute/Purina Pro Plan online survey of 2,062 cat owners age 22 or older, fielded Dec. 2019 by data and analytics consultancy, LRW.

2.

Satyaraj, E., Gardner, C., Filipi, I., Cramer, K., & Sherrill, S. (2019). Reduction of active Fel d1 from cats using an antiFel d1 egg IgY antibody. Immunity, inflammation and disease, 7(2), 68–73. doi:10.1002/iid3.24

3.

Satyaraj, E., Li, Q., Sun, P. & Sherrill, S. (2019). Anti-Fel d 1 immunoglobulin Y antibody-containing egg ingredient lowers allergen levels in cat saliva. Journal of Feline Medicine and Surgery, 21(10), 875-881. doi: 10.1177/1098612X19861218

About Purina Pro Plan

Purina Pro Plan is a leader in the advanced nutrition category, with more than 70 formulas in dry and wet pet food to help meet a variety of needs. Its science is backed by 500 Purina scientists globally, including nutritionists, veterinarians and behaviorists, who continuously rethink what nutrition can do. For more information, visit www. proplan.com or follow @ProPlan on Twitter, Instagram, or Facebook. The brand is manufactured by Nestlé Purina PetCare, which promotes responsible pet care, community involvement, and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health, and wellness.

About HABRI

HABRI is a not-for-profit organization that maintains the world’s largest online library of human-animal bond research and information; funds innovative research projects to scientifically document the health benefits of companion animals; and informs the public about human-animal bond research and the beneficial role of companion animals in society. For more information, please visit www.habri.org.

About Good Housekeeping

Celebrating 135 years, Good Housekeeping (GoodHousekeeping.com) is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company. Follow Good Housekeeping on Facebook, Instagram, Twitter, and on Pinterest

Contact

Emily Goldkamp

emily.goldkamp@purina.nestle.com

314-982-1698

Janette Artea

jartea@golin.com

469-680-2582

###

Press Releases
Survey Shows Health Benefits of Pets Linked to Improved Veterinary Care

The Human Animal Bond Research Initiative (HABRI) Foundation and the American Animal Hospital Association (AAHA) today announced the findings of a new survey on how knowledge of the scientific benefits of the human-animal bond impacts the way pet owners care for their companion animals. The survey asked pet owners about their awareness of research that shows pets improve human health and found that this knowledge motivated them to take better care of their pets, including a significant, positive impact on veterinary care. “When educated about the scientific research on the human-animal bond, pet owners are more likely to take important measures to improve pet health and augment their relationship with their veterinarians,” said AAHA Chief Executive Officer, Michael Cavanaugh, DVM, DABVP (C/F). “AAHA-accredited animal hospitals continue to raise the standard for veterinary care across the country, and HABRI gives us another way to connect with pet owners to enhance that care.” When 2,000 pet owners were educated about the human health benefits of pet ownership: 92% said they were more likely to maintain a pet’s health, including keeping up with vaccines and preventive medicine 89% said they were more likely to maintain a pet’s health, including regular check-ups with a veterinarian 88% said they were more likely to provide a pet with higher quality nutrition 51% said they were more likely to purchase pet health insurance 62% said they were less likely to skip visits to the veterinarian 89% said they were more likely to take better care of a pet “When people find out that pets improve heart health, decrease stress, help alleviate depression and address specific conditions that include autism, PTSD and Alzheimer’s, they become more focused on caring for their pet’s health,” said HABRI Executive Director, Steven Feldman. “More awareness of human-animal bond science improves veterinary care and leads to a healthier pet population.” Veterinarians,...

Press Releases
HABRI and NAVC Launch New and Improved Human-Animal Bond Veterinary Certification

The Human Animal Bond Research Institute (HABRI) and the North American Veterinary Community (NAVC) today launched the new-and-improved Human Animal Bond Certified course for veterinarians, veterinary nurses and veterinary practice managers.   Initially launched in 2018, Human Animal Bond Certified has become the one-and-only certification for animal health professionals looking to engage with their clients through the communication and the science of the human-animal bond. With veterinarians and staff in high demand since the pandemic, significant changes have been made to the course, including the addition of new modules on hot topics such as aftercare and access to care. Human Animal Bond Certification will now be offered as a tiered system, with three, six-hour modules to make the course more manageable to complete. Practice certification is also now available.  “The pandemic has not only accelerated the importance of pets in people’s lives, but it has also created more attentive pet owners who want the best care for their pets and who expect to hear from their veterinarians about the human-animal bond,” said Steven Feldman, HABRI President.   “Human Animal Bond Certified 2.0 equips veterinarians and their teams with the resources they need to support and acknowledge the human-animal bond.”  “Passion for the human-animal bond is an important driver for veterinary professionals,” said Gene O’Neill, CEO of NAVC. “In helping educate veterinarians and staff about the science of the human-animal bond, Human Animal Bond Certified 2.0 is the new gold standard for veterinarians looking to reconnect with their purpose and engage with their clients in a meaningful and effective way.”  Human Animal Bond Certified 2.0 provides veterinarians and staff the tools needed to maintain client relationships and better meet their needs. Program modules focus on the science, communication, community engagement, animal welfare and wellness, and medical care needed...

Press Releases
Regency Supports Human-Animal Bond Research

The Human-Animal Bond Research Institute (HABRI) announced today that Regency, a leading national provider of pet aftercare services, has become an official supporter of HABRI and its research on the health benefits of companion animals. “Regency’s mission of compassion and respect for the human-animal bond aligns very strongly with HABRI and its mission,” said Scott Buttz, Chief Operating Officer at Regency. “Animals bring unconditional love into this world, and part of honoring their lives includes investing in the human-animal bond at every stage.” “When pet owners lose their beloved family members, their pets, Regency helps to make the process easier for all involved,” said Steven Feldman, Executive Director of HABRI. “Supporting pet owners and veterinarians at these difficult times is so important, which is why HABRI is proud to partner with Regency on research and education around this critical aspect of the human-animal bond.” Regency works directly with pet owners and partners with veterinarians to provide nationally recognized, individualized aftercare services to clients, recognizing the loss of a pet can be one of the most difficult experiences for families. The Regency Family is recognized as “partners of choice” in their local communities for adhering to a stringent code of ethics and industry standards. Scientific evidence increasingly shows that pets improve humans’ heart health; alleviate depression; increase well-being; support child health and educational development; and contribute to healthy aging. The benefits of the human-animal bond impact more than just human health. Findings from a HABRI survey of 2,000 pet owners demonstrate that knowledge of the scientific research supporting the health benefits of the human-animal bond motivates pet owners to take better care of their pets. Knowledge of the health benefits of pets also helps encourage pet ownership, as 81 percent of pet owners surveyed stated that they are more like...

HABRI